A cognitive bias is something that our minds commonly do to distort our own view of reality. Here are the 26 most studied and widely accepted cognitive biases: bandwagon effect; bias blind spot; choice-supportive bias; confirmation bias; congruence bias; contrast effect; déformation professionnelle; disconfirmation bias; endowment effect; focusing effect; hyperbolic discounting; illusion of control; impact bias; information bias; loss aversion; meglect of probability; mere exposure effect; omission bias; outcome bias; planning fallacy; post-purchase rationalization; pseudocertainty effect; selective perception; status quo bias; Von Restorff effect; zero-risk bias. Oh and, by the way, you’ll never be able to truly gauge any of the biases you might be operating under since it’s not … Continue reading Wade Meredith